In September 2016 the portfolio of the juice brand Jaffa has another offer for children – a new flavor in portion packs with licensed cartoon characters Fixies.
Fixies – one of the most popular cartoon characters in our country. It is the little men who live in devices created by man, and care for them. Fixies animate modern environment in which our children grow up, and tell them how the world works around. This is a good and positive characters, loved not only by children but also their parents.
Brand Manager of children’s licensed brands Olga Astashina commented: “When developing the new product was considered the most important for mothers and children factors: quality and natural ingredients, and attractive design. Our new Grape-Apple nectar Jaffa Fixies – the perfect mix of domestic fruit, in which structure only natural ingredients. It comes in a favorite children original packaging, Tetra Wedge Aseptic, and its appearance in the portfolio of the premium brand Jaffa guarantees our customers a high quality and great taste.
I’m sure that our little customers and their moms will appreciate the new”.
Grape-Apple flavor will expand the range of juices Jaffa in portion children’s format, which already has popular products with children’s licensed characters from famous cartoons such as – Cars and Fairies, designed in collaboration with world-renowned The Walt Disney Company, as well as a series of juices with cartoon characters Sponge Bob.
Thanks to the successful development of a series of juice products for children under the Jaffa brand in 2015, according to retail audit of MRC, the company Vitmark-Ukraine has become a leader in terms of sales in the segment of children’s juices in Ukraine.