Dynamics of growth in the market share of TM “Our Juice” for the 1st half of the year 2015/2016 was 4.7%, showing an increase from 21.6% to 26.4%.
Brand “Our Juice” Odessa baby food factory in the first half of 2016 has improved its market position by 4.7%, from 21.6% in 2015 to 26.4% in 2016, according to retail audit of MRC.
Overall juice category of the beverage market shows a negative trend – a decrease of 12.4% over the period of the 1st half of 2015/2016.
“Our Juice” was praised for high quality, natural and affordable price.
In the last half of the basis of the success was to maintain affordability against a background of unchanging quality that is trusted by consumers – the brand aims to be affordable for millions of consumers at a fair price. Activity of the brand was focused on programs to reduce prices in retail. Retention reasonable prices and high quality has become possible thanks to own fruit processing, which provides more than 70% of the company’s needs for raw materials for production of juices, nectars and fruit-vegetable puree. High-quality Ukrainian raw materials allows to make products with perfect quality at an affordable price. Therefore, in the coming autumn, the planned growth of volumes of processing of fruits of the new harvest.
In the first half of the brand “Our Juice” has also launched a communications campaign to promote the consumption of juices, many children often treat their parents with tasty and healthy juice. The primary message of the campaign reflects the main idea of the brand: “it’s Good for children is good for everyone.”
“Odessa factory of baby food – the most reputable Ukrainian manufacturer of products for the youngest consumers. After all that is done for children is done carefully. Half a century of experience of experts of factory in quality issues requires this approach to use to all our products, including to “Our juice”. Therefore, “Our Juice” I love equally like children and adults. Real family juice unites the whole family together, and allows you to take care of their loved ones. Care brand “Our Juice” on the quality and accessibility were appreciated by consumers and has strengthened the success of the brand in the market”, – says Oleg Vinnik, marketing Manager OSDP.[:]