Being a parent is a miracle: a new communication platform from Chudo-Chado
Chudo-Chado is launching a new campaign: the brand talks to parents about what matters most — love, care, and real life.
A new communication campaign for the baby food brand Chudo-Chado has been launched in Ukraine. It is a continuation of the updated platform “The miracle of being a parent,” which focuses on supporting real parenting — without pressure, without idealization, but with love, convenience, and trust.
Chudo-Chado is a brand that strives to be there for parents in their everyday moments. The new campaign platform is built around a simple but profound idea: parenthood is a miracle. The campaign includes video stories with families, a special blogger project, educational formats with experts, and a series of events for parents and children. Its goal is not only to talk about the product, but also to support families emotionally, give them positive experiences, and warm impression.
“Baby food is a strategically important category for our company, and we confidently occupy a leading position in the Ukrainian market. Today, we are working to meet the new expectations of modern parents. Our new platform is not only about quality, but also about interest, convenience, and trust. We have paid close attention to the rhythm of life of young families and taken this into account in every decision, starting with the packaging format,” says Oleg Vinnik, marketing director at Vitmark-Ukraine.
The new platform focuses on products created with care: purees, juices, fruit and cheese desserts, and ready-to-eat porridges. The entire line is based on many years of experience and takes into account modern requirements for baby food: we use mainly local fruits and vegetables and adhere to the principles of naturalness, safety, and transparent composition — without preservatives or dyes. The packaging format is designed so that the product is convenient to consume at home, on a walk, or on the road — without spoons and unnecessary hassle. Kids eat with pleasure, and parents — without stress.
“The slogan of our new communication platform — ‘The miracle of being a parent’ — has become the embodiment of a new stage in the brand’s development. It’s about support, understanding, and the freedom to be yourself. After all, Chudo-Chado is not about perfect parents, it’s about real ones: those who do their best for their child every day. We want to help them free up time for what matters most — moments that remain in their memory,” emphasized Yulia Kutsos, brand manager at Chudo-Chado.
Chudo-Chado products are available in major national retail chains and online. The products are easily recognizable thanks to their distinctive packaging design, which combines convenience and care.
The reliability and quality of the brand is ensured by the Odessa Baby Food Factory (OKZDH), which not only manufactures products but also develops its own raw material base. Thanks to this, the factory has complete control over the entire production cycle — from growing raw materials to packaging, which is especially important in the baby food category.
The new Chudo-Chado platform is not just advertising. It is a frank, sincere conversation with parents, support in their daily routine, and an emphasis on the value of simple family moments. Because for every family, the most important thing is time together. This is where the real miracle lies.
Chudo-Chado — the miracle of being a parent!
