Jaffa has launched Ice Coffee — natural cold coffee in a convenient format for lifeon the go

Ukrainian brand Jaffa has introduced a new line of Ice Coffee — ready-to-drink coffee beverages made from 100% Arabica beans. The product is designed for modern consumers who value quality, naturalness, convenience, and aesthetics. It is a response to the global trend of “on-the-go” coffee, which is rapidly gaining popularity in Ukraine.

All drinks are made according to the clean label principle — simple, understandable composition without artificial additives and preservatives. Special attention is paid to convenient and environmentally friendly packaging, which is made from recycled cardboard and is easily recyclable.

The new product is available in three flavors:

• Cappuccino — a classic combination of Arabica, milk, and light sweetness
• Mocha — coffee with natural chocolate, for those who appreciate dessert flavors
• Coconut latte — a sugar-free option with plant-based milk, for those who prefer lightness and alternative products

Each flavor is based on 100% Arabica, which guarantees a mild and balanced taste without bitterness.

• Cappuccino — a classic combination of Arabica, milk, and light sweetness
• Mocha — coffee with natural chocolate, for those who appreciate dessert flavors
• Coconut latte — a sugar-free option with plant-based milk, for those who prefer lightness and alternative products.

No artificial colors, flavors, or preservatives.

«The RTD coffee segment is experiencing steady growth worldwide. The younger generation is increasingly choosing coffee ”to go” — not as a habit, but as part of their lifestyle. Ice Coffee from Jaffa is the answer to the needs of the time: quality, simplicity, and mobility. We wanted to offer not just coffee, but a coffee experience in a convenient format: 100% Arabica, without any additives, with a choice between classic and plant-based options. What’s more, we did it in eco-friendly packaging that is suitable for active urban life. This is a new page in the development of our brand, and we will definitely continue to develop this direction,” — says Natalia Yaremchuk, brand manager for Vitmark-Ukraine dairy brands.

The Jaffa Ice Coffee line is now available in national retail chains in 250 ml format. The packaging is equipped with a telescopic straw and hygienic Pull Tab openings — the choice is up to the consumer.

Jaffa Ice Coffee is more than just coffee. It’s a new rhythm of life. A taste that energizes you anywhere, anytime.