Jaffa Launches Coconut Water in a 250 ml Slim Can Format

The Jaffa brand is expanding its portfolio by entering the functional beverages category with a new range of coconut water in a convenient 250 ml Slim Can format. This move responds to growing demand for natural, healthier drink options among active consumers.

The Coconut Water by Jaffa combines functional benefits, natural ingredients, and convenient packaging. It is designed for health-conscious consumers with active lifestyles who prefer light and healthy alternatives to traditional sugary drinks.

The product range is available in three flavours:

Original – pure hydration. A classic coconut water in its most natural form – it contains only coconut water with pulp, with no added sugar, colourings, or preservatives. A source of natural electrolytes with a smooth, refreshing taste that helps maintain hydration throughout the day. It is the ideal choice for those who value clean, natural taste, and a healthy lifestyle.

Pineapple – a tropical boost of energy. This product combines the benefits of coconut water and natural pineapple juice. Its light acidity and tropical freshness make it an ideal drink for hot days, after workouts, or on the go.

Strawberry – a smooth berry blend for gentle refreshment. Coconut water combined with natural strawberry juice creates a balanced drink with a delicate fruity aftertaste. Perfect for moments when you want something light, healthy, and tasty – even when it’s freezing outside. This drink delivers the perfect balance of hydration, functionality, and enjoyment.

The Coconut Water by Jaffa is based on sterilised coconut water with pulp. All products in the line are contain no added sugar or preservatives, are made with natural ingredients only, and come in a convenient 250 ml Slim Can format – perfect for on-the-go consumption.

«Coconut water is one of the most promising segments in the beverage category. It is associated with natural hydration, low-calorie content, and a healthy lifestyle. In Ukraine, this segment is still emerging but already shows strong potential. We have created a product that is easy to take with you and convenient to enjoy anytime – at home, in the city, on the go, or after a workout. It is a healthy choice for modern consumers and a natural extension of our portfolio of fruit-based beverages», comments Borys Tkachov, New Category Development Manager at Vitmark-Ukraine.

The Coconut Water by Jaffa is now available in retail stores and will gradually roll out across major national retail chains. Look for it in the drinks aisle and enjoy a new tropical boost!

Try the new product and discover a refreshing drink that is both healthy and delicious!