Jaffa Presents a New Product — Citrus Mix for a Daily Boost of Freshness
Jaffa, a famous Ukrainianbrand of juices, expands the range of its products by introducing a new one — Citrus Mix in a 950 ml package. The launch is to meet the demand in one of the largest market segments — citrus flavours, the orange profile in particular.
Jaffa offers a new and refreshed approach to the classic category of citrus drinks through blending the common citrus taste with the trendy pomelo fruit. This strategy offers consumers a new option within a familiar segment and improves the brand’s position in the category of citrus juices. The product is for daily consumption and complements the brand collection of products, being a relevant alternative to traditional flavours.
Citrus Mix includes:
• grapefruit juice;
• mandarin juice;
• a mixture of pomelo juice and puree.
“The citrus segment is one of the key components in the juice and nectar category in Ukraine, accounting for approximately 12% of the market share. It is citrus fruit that consumers tend to associate with freshness, cheerfulness and natural benefits — the defining qualities when choosing beverages today. The launch of Citrus Mix not only allows the expansion of the flavour range offered by the Jaffa brand, but also strengthens its market presence and consumer appeal due to the taste, functionality and convenience combination in vogue,” says Maksym Protopopov, Jaffa TM Brand Manager.
The novelty is already available for consumers in the national retail chains in 950 ml packages.
Given the growing demand for natural and functional beverages, Citrus Mix aligns with the trend for a healthy lifestyle, offering consumers an alternative to sugary fizzy drinks and the option of beneficial consumption on a daily basis.
Citrus Mix is a perfect choice for various occasions. It can complement a breakfast, serve as a refreshing drink during the day, or be a versatile option for family meals and non-alcoholic cocktails.
Citrus Mix by Jaffa — more freshness, more activity!
