Jaffa Presents New Ice Coffee Flavours — Banana Latte and Cappu Orange

The Jaffa brand is expanding its product expertise by introducing a new line of Ice Coffee beverages — a trendy blend of coffee, natural ingredients and to-go format. The new product has been specifically designed for young and active consumers, who view coffee as much more than just a drink. For them coffee is a lifestyle, energy and a daily ritual.

Jaffa Ice Coffee is a combination of 100% Arabica with quality ingredients in a convenient package, fit for on-the-go. The novelties include two trending flavours inspired by popular HoReCa solutions: Banana Latte and Cappu Orange. The products have been created taking into account the needs of today — convenience, vibrant taste and visual appeal.

The new products include only natural ingredients:

• Banana Latte: made from natural banana puree combined with 100% Arabica and milk by Nashe Moloko TM, which undergoes multi-level quality control and retains its natural properties.
• Combined with arabica and banana puree, the drink offers a soft, balanced flavour with a delicate banana touch.
• Cappu Orange: made from orange juice, which is the basis of the brand’s expertise. Combined with 100% Arabica, the drink offers a vibrant balance of coffee richness blended with citrus freshness and natural sweetness.

“Ice Coffee by Jaffa TM is more than just coffee, it is a product that integrates organically into the dynamic pace of life. We have supplemented our expertise in fruit flavours with coffee culture to offer a truly innovative format in the market. We are witnessing a rapid increase in the interest in ready-to-drink coffee, especially among young audiences who value mobility, style and new flavour combinations. That is why we’ve created Ice Coffee to address the trends,” says Nataliia Yaremchuk, the Brand Manager.

The new products are already available for consumers and are gradually appearing in the national retail chains and retail outlets.

Ice Coffee by Jaffa TM also features innovative packaging: a handy telescopic straw for on-the-go refreshment option and a pull tab opening system that provides comfort and hygiene in all conditions.

Jaffa Ice Coffee — get recharged with a new product!