Jusik launches innovative products for Ukraine

Since June 2024, the well-known children’s brand Jusik has expanded its range with a new line of juice drinks in a unique format for Ukrainian producers – a doy-pack with a straw. Now, Ukrainian consumers can enjoy cool, high-quality drinks in convenient packaging, which has already gained popularity in the world, but was represented in Ukraine only by imported brands.

Jusik trademark has existed since 2010 and has already become a favorite brand among children of preschool and primary school age. The new line is aimed not only at kids, but also at teenagers and youth. It is a real summer hit that stands out from the competitors. One of the main advantages is the taste – the composition was developed based on the company’s many years of experience, which has its own fruit gardens in the south of Ukraine and its own processing facilities. Another important advantage is its naturalness: the new juice drinks are made without added sweeteners, preservatives or artificial colors.

The bright packaging design attracts attention and emphasizes the uniqueness of the products. The line is represented by popular flavors, including:

• Multi-Fruit (a sweet mix of apples, pineapples, bananas and mangoes),
• Pineapple-Coconut (a refreshing combination of pineapple and coconut),
• Banana-Strawberry (a juicy berry mix of banana, strawberries and red berries),
• Apple-Grape (a classic mix of apple and white grape varieties).

Another significant advantage is the affordable price: thanks to local production, juice drinks in doy-packs from Jusik brand are more profitable than their imported counterparts.

“The demand for juice drinks in doy-packs is constantly growing, a significant share of the Ukrainian market is occupied exclusively by imported brands with a premium price,” – says Maxim Protopopov, brand manager. – “Products under the Jusik trademark are offered at an attractive price and excellent taste, thanks to our own juice expertise. These drinks reflect the spirit of the younger generation of Ukrainians.”