Malenkyi Kukhar Expands Its Tomato Paste Portfoliowith Solutions for Every Kitchen – from Sachets to HoReCa

The Malenkyi Kukhar brand continues to expand its tomato paste portfolio, offering a wide range of packaging formats tailored to the needs of both consumers and businesses. As a staple ingredient of Ukrainian cuisine, tomato paste is essential for cooking borscht, as well as for preparing sauces, gravies, and many everyday meals, making its convenience and availability key considerations for consumers. Malenkyi Kukhar tomato paste is made from 100% ripe Ukrainian tomatoes grown in the Odesa region and processed at the company’s facilities. With a solids content of 25%, the product is free from starch, salt, and artificial colourings.

The updated product range includes solutions for both retail consumers (B2C) and professional users (B2B).

B2C: For Home Cooking

• 50 g sachet – an affordable single-use format, ideal for making borscht or sauces without leftovers.
• 180 g and 300 g glass jars – convenient formats for everyday family cooking, offering the right amount for regular use.

B2B: For Professional Kitchens and HoReCa

• 1 kg and 5 kg plastic tubs – practical solutions for foodservice businesses, delicatessen counters, and food manufacturers.

«The demand for tomato paste, a key ingredient in Ukrainian cuisine, particularly for borscht, remains strong and stable. That is why we are expanding our product range to include 50 g, 180 g, 300 g, 1 kg, and 5 kg formats, ensuring that every customer – from families to foodservice professionals – can find the option that best suits their needs», comments Maksym Protopopov, Brand Manager of Malenkyi Kukhar.

The tomato paste is manufactured on a modern processing line at the Odesa Baby Food Plant, ensuring a fully integrated production cycle – from growing and harvesting tomatoes to processing, manufacturing, and packaging the finished product in various formats. By using the company-grown raw materials and maintaining control over every stage of production, the company ensures consistent quality, preserves the natural taste of tomatoes, and responds quickly to changing market demand. This approach also guarantees full traceability of raw materials and supports the development of Ukrainian agribusiness.

The Malenkyi Kukhar brand remains committed to expanding its tomato product portfolio, combining high-quality Ukrainian ingredients with well-designed packaging formats for everyday home cooking and professional food service operations.