Meet “Nash Sik” made from Ukrainian fruits and vegetables of the new 2024 harvest
Traditionally, with the end of the new harvest, “Nash Sik” TM presents juices made from the freshest Ukrainian fruits and vegetables harvested in late summer and early fall of this year. These products are labeled with a special “New Harvest 2024” sticker, which will help the buyer easily find them in retail chains. In addition, a national advertising campaign was started on October 1 to support the juice launch.
The national advertising campaign “Nash Sik – 100% New Harvest” was launched on October 1 and actively promotes new harvest products in various media channels. It aims to ensure that everyone can enjoy the taste of fresh fruits and vegetables grown on the fertile lands of Ukraine. You can hear and see advertising materials with this news in various media channels, including the Kyiv subway.
To ensure the production of high-quality juice products from the Odessa Baby Food Cannery, the company has been harvesting and processing fruits and vegetables at its production facilities for many years, primarily for producing juices under the well-known “Nash Sik” brand.
In early autumn, consumers can appreciate the efforts of the company’s specialists and the high quality and taste of products made from the fresh harvest of Odessa fruits, berries, and vegetables. Last year, the company implemented a multi-component project to grow tomatoes in the Odessa region. In 2024, collecting and processing its own tomatoes is already an integral part of the company’s strategy to provide high-quality raw materials. The company’s tomatoes cover the needs for the production of its goods, in particular, the famous 100% tomato juice “Nash Sik”.
The collection and processing of fruits and vegetables on their own farms lasted from late August to early October 2024.
You can check the high quality of juice from the Odessa Baby Food Cannery by tasting juices made from freshly processed seasonal fruits: tomato, apple, multi-vitamin, apple-pear, and apple-peach.
“In the fall of 2024, “Nash Sik” offers consumers products made from fresh fruits and vegetables of the new harvest, which we have carefully grown on the fertile fields of Odessa region,” – says Maxim Protopopov, Brand Manager, – “We have processed all the fruits, preserving their natural benefits and taste as much as possible, so that “Nash Sik”, as it has been for several decades before, remains the most delicious and favorite juice of every Ukrainian family.
