Trending Flavours, Now Plant-Based: Tasty and Convenient

The Vega Milk brand is expanding its product portfolio with new flavours of plant-based oat drinks in a convenient 250 ml format, specially designed for on-the-go consumption. This launch reflects key market trends – a growing demand for natural, better-for-you products and convenient ready-to-drink solutions.

The new products combine several key benefits: trending flavours, a clean ingredient list and functionality. The range includes two new flavours:

• Mango–Passion Fruit–Turmeric – a vibrant, exotic flavour with added functional benefits. The natural sweetness of mango takes centre stage, complemented by the refreshing tang of passion fruit. Turmeric, a natural antioxidant and superfood, adds a distinctive character, bringing subtle spiciness and greater depth of flavour, and enhancing the drink’s functional profile.
• Strawberry – one of the most popular flavours of milk drinks, now reimagined by Vega Milk in a plant-based format without compromising on taste. The drink has a smooth, creamy texture created through fermented oats, with a natural berry tang from natural strawberry purée. Easy to drink and appealing to both adults and children, it offers a familiar dairy-style taste experience.

Both products are made with fermented oats from certified gluten-free sources, providing natural sweetness and easy digestibility. They contain only natural fruit and berry purées, with no artificial additives. The drinks are free from lactose, gluten and added sugar, responding to growing consumer demand for clean-label products.

The drinks are available in a compact 250 ml TPA format, ideal for a quick refreshment or on-the-go consumption. The packaging features a telescopic straw and a pull-tab opening mechanism, allowing the drink to be enjoyed comfortably while on the move and helping minimise the risk of spills.

In addition to the new flavours, the brand’s portfolio also includes other popular options, such as coconut, banana and chocolate, offering a complete range of plant-based drinks to suit different taste preferences.

“We aimed to create a product that fits modern consumer’s lifestyle – easy-to-use, natural and, most importantly, delicious. The new range offers plant-based drinks as a convenient snack option and an alternative to traditional dairy products. I would also like to highlight the unique Mango–Passion Fruit–Turmeric flavour. Its distinctive feature is the innovative combination of tropical flavours and turmeric, creating a new taste experience in the plant-based drinks category and expanding consumers’ perceptions of what these drinks may offer,” says Nataliia Yaremchuk, Brand Manager of Vega Milk.

With its combination of trending flavours, functional ingredients, convenient format and affordable price, the new Vega Milk product range has the potential to become a popular choice for everyday consumption and contribute to the continued growth of the plant-based drinks category in Ukraine.

The new drinks are already available in retail chains and stores across Ukraine.